Stationery printing is one of the things starting entrepreneurs look forward to when building their own businesses. For one, it involves the printed materials which carry their pride and joy - their first-ever brand. Also, it is an integral part of their marketing campaign which can bring in unlimited profits for them.
There are certain factors to be considered when creating the suitable stationery set for your business. The most important of them are the following.
Letterhead - The letterhead is often your first point of contact with your present and future customers. It reflects the company image you desire to convey and so it is key in stationery printing. If your business is catering a group of professionals, stay away from puerile letterhead designs. Suit your font style and color to the profile of your target market.
Company Logo - The company logo is the element by which people recognizes your business. Just like the letter head, your logo must be patterned after the company image you desire to project. Since it is a represents your company to your audience, it is best for you to invest on its design. Let a professional do it on your behalf.
Slogan - A slogan is a catchy phrase, a business tag line for that matter, which helps a lot in brand recognition. Some entrepreneurs do not include this when they design stationery for their respective businesses. Thus, they let go of the opportunity to attract a wider range of audience for the products or services they offer.
Contact Information - This includes the physical address and the email address of your business. Contact numbers and business websites are counted as well. In the absence of a call card, interested clients can contact you through the numbers or addresses printed on your stationery. As this is a crucial feature of your material, make sure that it is not only visible but also readable. Double check it for possible corrections.
Quality Paper - In your aim to cut the expenses this undertaking might entail, never choose a substandard paper for your printing. This can affect the appearance of your logo, your letterhead and all the pertinent text that goes with them. How do you think can potential customers reach you if your contact details are blurred? Moving forward, printed materials such as this are expected to be durable as they can carry your business to many people in different places. Another thing to consider is the color of your paper. Have a test print to see whether all the elements of your material are visible on the paper color of your choice.
Stationery printing is a marketing effort which must be careful thought. Yes, it could be very expensive if you are not keen to know how you can make the best out of it. Forgetting to include all your contact details can forfeit you the opportunity to be reached by customers easily. Additionally, not designing your letterhead and logo appropriately could mean misrepresentation of your business instead of gaining good brand recognition.
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